The Great Resignation has left countless companies scrambling to fill full-time marketing positions. From CMOs to junior marketers, vacancies abound—and this looks as though it will carry through 2022.
These developments have left many companies that never needed to outsource their marketing, considering taking the plunge. In this post, we’ll break down why you might want to outsource your marketing department, and how you can make it work for your company.
Pros and cons of outsourcing marketing
There are advantages to keeping a company’s work completely internal, namely in terms of management and organization. However, there are also instances where outsourcing marketing is the most suitable option.
Marketing can be wholly outsourced, entirely in-house, or a combination of the two. After all, marketing firms generally have a wider a team with broader expertise, and the ability to work more efficiently than in-house teams.
If your in-house team is overstretched and running behind schedule, it could be time to outsource your marketing.